Today, Café Najjar employs over 200 people, commands 47% of the market share, and has over 15,000 points of sale in Lebanon alone. Café Najjar has come to be known abroad as well with its worldwide patent vending machine for Lebanese coffee and exports coffee to 52 countries.
With so much expertise and know-how in the business, Café Najjar decided to open its own Café, namely, La Maison du Café. At first, we only served coffee beverages, both hot and cold.
Due to its success and encouraging feedback, we decided to start a franchise. With the aid of an American Consultancy Firm, we decided to add complimentary products to our menu that would go excellently with our coffee. Today, we serve special sandwiches with exceptional tastes to please our customers as well as pastries and desserts.